Music Industry:

VEVO
BBC Introducing
Kanye West YouTube

Jessie Ware is an artist who began as a vocalist for producers and working with other artists such as Sampha. She gained a fanbase through media platforms such as the Radio, once a pirate station Rinse FM (legalised in 2010). She then appeared as a vocalist performing songs she was featured on, on the youtube  live stream show, 'Boiler Room' which showcases new talent and thus her music reached a wider audience.